Preliminary Exploration is the phase of discovery and analysis of context, market, and user, useful for understanding customer needs, identifying possible solutions to be applied in the features of the future product, and providing the conceptual foundation for all subsequent development. Through in-depth analysis and a strategic approach, we collect data, study trends, and evaluate alternative scenarios.
In the Exploration Mapping phase, we use concept maps, market research, and in-depth analysis to fully understand the surrounding context, the product mission, and identify strengths, weaknesses, and potential alternative directions to explore.
We collect feedback from Customers to better understand their needs, preferences, and behaviors that influence strategic decisions about the content that the future product must incorporate.
We analyze our Client’s corporate and product identity to ensure they align with market perception and the values the company wants to convey. We analyze the identity of the current product range and the direction the Client wants to follow in the future.
We study how the brand is perceived in the market and position it to gain a competitive advantage and differentiate it from the competition.
We build alternative scenarios to explore different possibilities and future contingencies, helping to flexibly plan the strategic directions to take in conceiving the new product.
We conduct an in-depth analysis of the competition to understand competitors’ strengths and weaknesses and how to position the product relative to them. Together with the Client, we define markets of interest by locally clustering the main competitors.
We compare business performance and strategies with industry leaders to identify opportunities for improvement and innovation. We analyze competitors’ products in our laboratories to identify the most interesting technical and technological opportunities to propose to our Clients.
We examine current trends within the reference sector and adjacent sectors in terms of colors, materials, and finishes (CMF) to ensure the product is aesthetically cutting-edge and in line with market expectations.
We study mobility trends, both technological and social, to predict how customer needs and market opportunities will change in the future to transform them into the characterizing features of the new product in terms of content and technological solutions.
Through Exploration Framing, we transform collected information into a clear and defined vision. We define success criteria, establish objectives, and outline project boundaries.
This phase allows us to build a solid foundation for future development activities.
We define the project mission to ensure that all activities are oriented toward a clear and shared objective and that the new product’s characteristics maintain consistency with the mission during development.
We create detailed profiles of target customers (buyer personas) to better understand who they are, thus defining their main characteristics, what they want, and therefore what parameters they base their choices on, and finally how we can meet their needs through the new product.
We define the product in terms of features, functionality, and value for customers, ensuring it responds to market needs. This step synthesizes and combines all collected information to apply it within the product.
We analyze user interfaces (UI) through all digital devices necessary to meet customer needs, and user experience (UX), whetherwithin physical space or digital space, to ensure the product is easy to use, intuitive, and satisfying.
We identify regulatory guidelines applicable to the project to ensure that the product under development complies with legal and regulatory standards of the specific sector and reference markets so that the constraints that must accompany all project choices are clear.
We define key attributes that characterize and make the product competitive in the market, establishing clear and measurable performance target values for each attribute that must be achieved and verified at the end of the project.
Tecnocad provides advanced engineering services for every sector where motion is an integral part of the product